The Los Angeles Marathon Social Strategy
Challenge. The Los Angeles Marathon changed its course in 2023, to the frustration of local runners. As a result, the community has not rallied around the race as in past years and the unwavering loyalty has wavered.
My role. Social strategist & content creator. I built a content plan based on developing a stronger sense of community for this year’s race and iterations to come. It involves understanding the target audience and finding spaces where the race can pivot in content (if not course) to rebuild the relationship it has with the LA community. I also film, design, and edit content for posting.
LA Marathon Content
Old Spice x The Witcher on IGN
Challenge. Use IGN’s social platforms to support and promote the partnership between Old Spice and Netflix’s The Witcher and eventize the show’s upcoming third season.
My role. Content strategy lead. Developed content concepts and wrote strategy proposal, presenting to agency clients.
Old Spice x The Witcher Content
Dead Island 2 on IGN
Challenge. Step beyond IGN’s typical content to create lighthearted and entertaining custom content that tells its own story while aligning with the game’s narrative.
My role. Content strategy lead. Developed and wrote content concepts to earn business, worked with production team on shoot.
Zompacalyse Content
Wendy’s 2-for-$6 on IGN
Challenge. Create IGN-forward content to reach a broad gaming base, strategically aligning with the Wendy’s LTO theme of picking two items to pair together for the deal.
My role. Content strategy lead. Developed content concepts and wrote strategy proposal.
Favorite Duos in Gaming Content
Wizarding World Global Influencer Toolkit
Challenge. Create a comprehensive official guide for all global partners of the Wizarding World and Warner Bros. Consumer Products on how to develop and run an influencer marketing campaign according to company guidelines.
My role. Lead all efforts, writing strategies and ideating concepts. Worked with client on edits and with in-house designer on deck.
How to Influencer Content
SoCal Trail
Challenge. Keep a trail running race management company relevant during the 2020-2021 era of COVID, when trail races were canceled or limited. The initial request was to develop a cohesive marketing strategy and run social media, but expanded to include virtual event creation and promotion, customer acquisition, and building creator relationships.
My role. Led all efforts, including: building strategy, ideating concepts, creating content, posting, and community management
SoCal Trail Content
Additional Social Programs:
- Minions 2: Rise of Gru Social Media Release Strategy
- Harry Potter: Wizards Unite Social Media Launch & Sustain Strategy & Content Planning
- DreamWorks Animation Social Media Strategy & Content Planning
- Focus Features Social Media Strategy & Content Planning
- Pitch Perfect Franchise Social Media Strategy & Content Planning
Kate Olson Marketing 