Senior Brand, Digital, & Growth Strategy Leader
My work sits at the intersection of research, strategy, planning, and activation. I ask the big questions, then do the work required to answer them.
Currently seeking a full-time senior leadership role.
Different challenges require different answers. These projects show how I move from understanding the problem to finding the opportunity, building the strategy, and helping bring it to life.
01
I start with consumers, audiences, fans, and communities. I use research, social listening tools, surveys, cultural context, competitive and comparable analysis, and behavioral patterns to understand what they care about, how they choose, and where the opportunity lies.
02
I turn what I learn into a clear point of view: what the brand should stand for, who it needs to reach, what it should say, and how the pieces fit together. Depending on the project, that might become positioning, a messaging framework, audience profiles, content pillars, customer journeys, portfolio strategy, or channel direction.
03
A strategy only matters if people can use it. I turn direction into plans, frameworks, and playbooks, then help bring it to life across digital, social, creators, partnerships, community, and live experiences. Depending on the project, I may lead the team, get hands-on myself, or do both.
Warner Bros. · Lionsgate · Apple TV+ · HBO Max · KANE Footwear · Kansas State University · Wendy’s · GameStop · Netflix
I’m looking for a full-time senior leadership role where I can bring the full range of my experience to one team, shape the work over time, develop people, and help a business grow.
