Harry Potter Holiday 2022-2023 Campaign
Challenge. Create a micro-influencer campaign in North America that puts a focus on several of the Wizarding World’s key consumer products partners during the holiday season.
My role. Led all efforts, including: developing a campaign strategy, sourcing creators, handling negotiations, deploying contracts, onboarding creators, working with creators on content ideation, overseeing all approvals, managing client/creator relationships, and handling creator invoices & payments
Content
WB Shop x House of the Dragon Season 1 Campaign
Challenge. Develop a creator campaign to build awareness of the newly launched WB Shop and its merch and promote the release of the House of the Dragon series by using a mix of Game of Thrones super fans, pop culture lovers, and fashion-forward influencers.
My role. Developed strategic campaign proposal to earn business. Led all efforts, including: developing a campaign strategy and posting plan, sourcing creators, handling negotiations, deploying contracts, onboarding creators, working with creators on content ideation, overseeing all approvals, managing client/creator relationships, and handling creator invoices & payments
Content
GameStop x DC Entertainment Campaign
Challenge. Develop a product-driven creator campaign to promote Warner Bros. Consumer Products products with exclusive availability at GameStop, celebrating the anniversary of Harley Quinn and additional DC characters as requested.
My role. Led all efforts, including: developing a campaign strategy, sourcing creators, handling negotiations, deploying contracts, onboarding creators, working with creators on content ideation, overseeing all approvals, managing client/creator relationships, and handling creator invoices & payments
Content
DC Batman x Vlad & Niki Campaign
Challenge. Create a top-tier kid influencer campaign to develop a high-impact video for use on their own account and the DC Kids YouTube account that would feature key DC Batman products available for purchase during the 2022 holiday season.
My role. Identified target creators and led campaign efforts, including: leading negotiations and working with legal teams on contract deployment, overseeing concept, content, and caption approvals for posting, and managing client and creator relationships
Content
Additional Influencer Projects & Campaigns:
- Harry Potter Global Influencer Toolkit
- Harry Potter Global Creator Network
- Harry Potter 2021 Consumer Products (3x campaigns)
- DC Batman Bat Tech Mobile App x Spin Master In-Kind Influencer Campaign
- DC Ambassador Program
Kate Olson Marketing 