Kansas State University Salina
Studio: Pure Imagination Studios
Role: Contract Strategist
Timeline: 2025
Challenge.
As Kansas State University Salina prepared to launch K-AIRES, a new department and facility dedicated to spatial computing and emerging technologies, the school wanted to evolve its digital presence to reflect its transition from a traditional aviation campus to an innovation-driven technology hub.
Approach.
I conducted a comprehensive audit of K-State Salina’s existing digital footprint alongside a competitive analysis of both peer institutions and aspirational tech universities. From this research, I created a detailed insights deck to define opportunities and challenges, followed by a full marketing strategy playbook. The playbook introduced a new tagline and positioning framework, “Be What’s Next,” and outlined strategies across web, social, partnerships, and PR to unify storytelling and elevate perception.
Impact.
The strategy positioned K-State Salina as a forward-thinking leader in applied technology education, setting the foundation for a cohesive digital ecosystem that reflects the school’s innovation, credibility, and vision for the future.
Content to come
Lionsgate Entertainment
Role: Contract Researcher
Timeline: 2024-2025
Challenge.
Lionsgate’s Research and Digital Insights team needed support during a packed release slate, requiring quick-turn social intelligence to inform campaign strategy and creative direction.
Approach.
I led weekly social insights and recommendations reports for The Best Christmas Pageant Ever, analyzing audience sentiment, trending topics, and creative engagement patterns across social platforms.
Impact.
My findings guided the team to emphasize the playful chaos and charm of the kid characters in campaign storytelling, shaping the tone toward something more fun, lighthearted, and relatable for family (and Christian) audiences.
Content.
Hypothesis Scrubs
Agency: All Together Now
Role: Contract Influencer Program Lead & Social Strategist
Timeline: 2023
Challenge.
With the launch of Hypothesis Scrubs approaching, All Together Now needed support to manage their in-kind influencer program and strengthen the brand’s social presence during the launch window.
Approach.
I led the influencer program strategy and execution, developing a curated list of New York–based medical creators on TikTok and Instagram aligned with Hypothesis Scrubs’ brand values. I managed outreach, coordination, and delivery logistics, ultimately securing a 100-person in-kind program. In parallel, I built a social calendar featuring content and caption recommendations that blended existing promo assets with UGC-driven storytelling to amplify authenticity.
I also developed a social calendar with content and caption recommendations, using their existing promo content and supplementing it with UGC-driving content, and a more general best practices playbook.
Impact.
The New York-based campaign successfully launched Hypothesis Scrubs’ influencer presence, activating a 100-creator in-kind program that built authentic awareness among medical professionals and lifestyle audiences in the region. The content calendar and best-practices playbook provided structure for ongoing social growth, while the mix of creator and UGC content helped establish a credible, human voice for the brand at launch.
Content.
LA Running Connoisseur
Role: Founder, Strategist, Content Creator, Copywriter, Partnerships
Timeline: 2023-Current
Challenge.
Los Angeles is home to hundreds of running clubs, organizations, and community events but information about them was fragmented across social media, word of mouth, and scattered online listings. This made it difficult for both new and seasoned runners to discover local groups and connect with the broader community.
Approach.
I founded LA Running Connoisseur to unify this landscape through a single, accessible platform that celebrates LA’s run culture. I designed and launched the website, wrote all site content, and built an accompanying Instagram presence from the ground up. Beyond content creation, I lead strategy, community partnerships, and collaborations with local brands and nonprofits, all while cultivating strong relationships and maintaining the voice, tone, and consistency of the platform.
Impact.
LA Running Connoisseur has become a trusted resource and storytelling hub for LA’s running community, lowering the barrier to entry for newcomers and spotlighting the people, places, and culture that make the city’s running scene thrive.
Content
The Los Angeles Marathon 2024
Client: Los Angeles Marathon / McCourt Foundation
Role: Social Strategist, Content Creator & Community Manager
Timeline: 2024
Challenge.
Following a controversial course change in 2023, runner enthusiasm for the Los Angeles Marathon had declined and community loyalty was wavering. The race needed a refreshed social presence and storytelling approach to rebuild connection and excitement among local runners.
Approach.
I developed a content strategy to reignite local pride and community connection. I spearheaded Instagram Reels efforts, led ambassador collaborations to surface unique and authentic content ideas, and created several organic posts per week including videos, designs, captions, and UGC-driven engagement. I also created on-site Reels and Stories content at the race expo and spearheaded Instagram Stories coverage on race day, posting a story per mile that engaged with runners, crowds, and the scenery while simultaneously running the course.
Impact.
The 2024 Los Angeles Marathon sold out for the first time in four years, exceeding expectations. The official Instagram grew from under 50K to nearly 60K followers, and the content plan produced some of the strongest-performing posts in the account’s history in both views and engagement, reflecting a renewed sense of enthusiasm and loyalty among LA runners.
Content
Wendy’s 2-for-$6 on IGN, Favorite Duos in Gaming
Client: Wendy’s (via IGN)
Role: Content Strategy & Proposal Lead
Timeline: 2023
Challenge.
Wendy’s wanted to reach a broad gaming audience through IGN in support of its limited-time 2-for-$6 menu deal. The campaign needed to connect the “pick two” concept with a creative execution that felt native to gaming culture and broad enough to appeal to casual and core players alike.
My work.
I collaborated with the sales team to craft a strategic content plan that linked Wendy’s offering to gaming’s most iconic pairings. I developed multiple creative concepts under the theme “Favorite Duos in Gaming” and authored the full RFP, positioning IGN as the ideal partner to bring the idea to life through editorial and video storytelling.
Impact.
The proposal successfully earned the business, creating a fun, culturally relevant campaign that aligned Wendy’s brand personality with the gaming audience’s love for memorable duos.
Content
Dead Island 2: Zompacalypse
Client: Deep Silver (via IGN)
Role: Content Strategy & Proposal Lead
Timeline: 2022-2023
Challenge.
Deep Silver wanted a custom IGN campaign that leaned authentically into Dead Island 2’s irreverent narrative—but early concept rounds hadn’t hit the mark. The brief called for something bold, entertaining, and rooted in the game’s chaotic humor while still feeling true to the IGN audience.
Approach.
I took over the proposal phase and developed a fresh creative strategy that reimagined how IGN could tell a story within the game’s world. The “Zompacalypse” concept balanced comedy and cinematic flair, capturing the game’s tone while standing apart from typical branded content. Once approved, I partnered closely with the production team to guide tone, structure, and creative cohesion throughout execution, ensuring alignment from concept through final delivery.
Impact.
The campaign became one of IGN’s standout branded pieces – an inventive, fan-friendly story that brought Dead Island 2’s chaotic spirit to life. Upon release, the game surpassed 1 million units sold in its first weekend and went on to become the most successful launch in Deep Silver’s history, reinforcing the power of creative alignment between brand storytelling and audience engagement.
Content
Harry Potter Holiday 2022 Campaign
Client: Warner Bros. / Wizarding World
Role: Influencer Strategist & Project Manager
Timeline: 2022
Challenge.
Create a global micro-influencer campaign spotlighting key Wizarding World consumer-product partners during the holiday season. The goal was to capture the warmth, nostalgia, and gift-giving spirit of the brand while authentically featuring licensed merchandise from multiple partners.
Approach.
I led all strategy and execution across the campaign lifecycle, developing the influencer strategy, sourcing and vetting creators, negotiating and contracting, onboarding, and overseeing content ideation, approvals, and payments. I managed client and creator relationships to ensure content consistency across three connected campaigns: Back to Hogwarts, 20th Anniversary, and Christmas in the Wizarding World.
Impact.
Across all activations, the global program featured 52 influencer campaigns, 41 creators, and 43 brand partners spanning 11 countries, generating:
3.4M total reach and 273K engagements with an average engagement rate of 12.4% (double the industry benchmark of 6%), Stories reach rate of 13.4%, more than 7x higher than average for accounts of similar size, and more than 6,000 post saves, signaling strong purchase intent and making it one of the program’s most successful efforts in driving both warmth and product interest among fans and families.
Content
GameStop x DC Entertainment Campaign
Client: Warner Bros. / GameStop
Role: Business Development, Influencer Strategist & Project Manager
Timeline: 2022
Challenge.
Develop a creator-driven campaign to spotlight Warner Bros. Consumer Products’ DC merchandise exclusively available at GameStop in celebration of Harley Quinn’s anniversary and other fan-favorite DC characters. The campaign needed to authentically connect fandom enthusiasm with product storytelling and retailer exclusivity.
Approach.
I led all efforts from strategy through execution, including creator sourcing, negotiations, contracting, onboarding, content ideation, approvals, and payments. I worked closely with each creator to ensure their content reflected genuine fandom while driving visibility for McFarlane Toys and Funko’s DC collectibles.
Impact.
The campaign exceeded expectations across platforms:
IG Reels Reach: 242K+ | Engagement Rate: 7.7% (vs. 3.9% benchmark) with 1,386 Saves across IG posts – a strong indicator of product purchase intent
TikTok Engagement Rate: 16.1% (vs. 5.1% benchmark)
High creator enthusiasm led to bonus Stories, TikToks, and a Facebook video outside of contracted deliverables. The campaign’s organic energy and strong engagement reinforced the value of pairing authentic fandom voices with retail-exclusive product storytelling.
Content
WB Shop x House of the Dragon Season 1 Campaign
Client: Warner Bros. / WB Shop
Role: Business Development, Influencer Strategist & Project Manager
Timeline: 2022
Challenge.
Launch a creator campaign to build awareness for the newly opened WB Shop and promote its House of the Dragon merchandise in tandem with the series premiere. The campaign needed to engage both core Game of Thrones superfans and broader pop culture and fashion audiences to reignite franchise enthusiasm and drive product sales.
Approach.
I developed the strategic campaign proposal that secured the business then led the full campaign from planning to completion. This included creator sourcing, negotiations, contracts, onboarding, content ideation, approvals, and payments. I oversaw collaboration between Game of Thrones superfans, pop culture creators, and fashion influencers, ensuring each delivered authentic, high-performing content that celebrated the series and its merchandise.
Results.
The campaign achieved outstanding reach and engagement across platforms:
- 744K total views and 85K engagements across 23 posts
- TikTok engagement rate: 10.46% (vs. 6.72% benchmark)
- Instagram engagement rate: 1.95% (vs. 0.67% median)
- 41.8K story reach and 414 post saves, signaling strong purchase intent
- Top creator posts earned over 200K views each, with engagement rates up to 13.8%
The program effectively drove awareness for the WB Shop while fueling excitement for House of the Dragon, outperforming platform benchmarks and demonstrating the power of fandom-driven storytelling in e-commerce campaigns.
Content
More Projects (2016-present)
- Social Campaigns (Film): Minions 2, Pitch Perfect, Batman v Superman, Lego Batman, The Meg, La Llorona, Happy Death Day
- Social Campaigns (TV): American Housewife, The Underground, Boss Baby, Single Parents
- Social Campaigns (Studios): DreamWorks Animation, Focus Features
- Branded Content: Dead Island 2, Callisto Protocol
- Influencer Campaigns: Harry Potter 2021 Consumer Product Programs, DC Batman 2021-2022 Consumer Product Campaigns
- Website UX Consultation & Copywriting: Trail Folx
- Partnership Programs: High on Life, NBA Playoffs 2023
- Apple TV Research & Strategy Decks: Fraggle Rock, Swan Song
- HBO Research & Strategy Decks: Peacemaker, Doom Patrol
- Amazon Research & Strategy Decks: The Citadel, Making the Cut
Kate Olson Marketing 