That curiosity has shaped my career. I’ve spent nearly two decades studying audiences, building brands, developing strategies, stringing the right words together to make something resonate, creating connections, and figuring out what drives discovery, participation, loyalty, and belonging.

I’ve worked across entertainment, consumer brands, sports, hospitality, higher education, publishing, and live events. Along the way, my work has propelled movies to the top of the box office and brought series into the cultural conversation. I’ve launched apps and video games, helped products sell out, turned races into annual traditions, and helped Los Angeles fall in love with running.